Subscription, in the general sense, is a purchase of products or services over a period of time, eg. a yearly Reader's Digest magazine subscription, a monthly Newspaper subscription, e-mail newsletter subscription (lifetime). However, in the SMS industry, a subscription is a CONTRACT AGREEMENT that allows content providers to send CHARGEABLE SMS to your mobile phone, UNTIL you STOP it. Once you subscribe to a Subscription service, you are allowing the content providers to send a limited/unlimited ammount of chargeable SMSes to your mobile phone.
Some common SMS Subscription Services are:
- 4D results - Usually RM 0.30 per message, 9 times a week (RM 10.80/month)
- Ringtone - Up to RM 4.00 per message, 4 times a week (RM 64.00/month)
- SMS Contests - Up to RM 2.00 per message, daily (RM 30.00/month)
- News - MalaysiaKini is RM 5.00/month
- Jokes, stories, horoscope etc.
MCMC defines a "subscription service" as, where a mobile phone user agrees to receive chargeable content on a regular basis. There are 2 types of subscriptions services:
(a) Content-Based Subscription
(b) Time-Based Subscription
Caveat emptor
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