The SMS Industry Players (i)

1. Malaysian Communications and Multimedia Commission (MCMC)

The governing arm in regulating all things communication and multimedia.
They implement policy objectives and enforce regulatory frameworks. In other words, they come up with the rules and ensure everyone follows them. Also known as Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM).

In the 21st century, the role of this commission is increasingly important, as technology advancements are accelerating and multimedia is no longer a bonus, but a daily requirement. Their scope is huge, as the scope of telecommunications (radio frequency, wireless comm, fixed-line networks, data services, communication protocols, consumer relations, etc.) is huge.

They are currently busy with the latest successful implementation of MNP. Go here for more info.


2. National Consumer Complaints Centre (NCCC)

The NCCC is a body formed under Federation of Malaysian Consumers Association (FOMCA) to handle complaints. Although it is under FOMCA, NCCC is an independant NGO to handle consumer complaints. Its promotional tagline says "Now Everyone Can Complain".

Their Consumer Claims Tribunal functions as an independant body to hear and judge on any consumer claims/disputes made under the Consumer Protection Act 1999. The Tribunal has authority to make judgements on any ammount less than RM 25,000. Read more about the Consumer Claims Tribunal here (B.Malaysia).


3. The Police (PDRM)

If you feel a crime has been committed, please make a police report. However, I discourage this channel, as I will explain later on Subscription Requests.


4. Telcos (or Celcos)

(a) Maxis
Malaysia's most popular mobile network, with 11 million customers. Merged with TimeCel (017).

(b) Celcom
Claims to have the widest coverage in Malaysia, Celcom is merged with TMTouch under the umbrella of GLC Telekom Malaysia.

(c) Digi
The yellow-man is our favourite advertisement. Digi seems to me the most different of the big-three Celcos. Their work etiquette, their language, their services, their marketing. Their adverts are especially creative, and some are terribly lame.

(d) U-Mobile
"Pay for what you use". This new comer to the market is very aggressive in marketing their products. With a nice number (018...), a niche billing mechanism and continuing the aggresive marketting, they may lure some customers over.