The SMS Industry Players (ii)

5. Content Providers (CP)

Content providers are partners with telcos in providing services and contents via the telco's platform. These content providers/aggregators sell their services using the telco as a connection and billing platform.

Examples of content are: 4D results, football goal notifications, flood alerts, traffic information, java games, ring tones, wallpapers, screensavers, etc. These contents are usually chargable to the receiver and the telco + content provider has a revenue share.

Examples of our local content providers are:
- NextNation
- MNC Wireless
- M3tech (AKN)
- Macrokiosk

How to become a content provider? Visit the following links from the telcos:
- Maxis
- Digi
- Sorry, no links for Celcom at the moment

We'll be talking more on content providers and their roles in this industry later.


6. Mobile Phone Users

You and me. We are the general public who view their advertisements on TV, Radio, Newspaper, Magazines, Internet, and we send in SMSes to the shortcodes. We are the ignorant folk who get scammed because we "missed out" the fine print, or neglected to check our phone bills. We are the victims of rogue pirates who bill our mobile phone accounts without our 'consent'.

We complain to the local press, we vent our frustration on blogs, we write to the relevant governing agencies, we demand refunds from the telco, we curse the content providers and we warn our friends not to get conned.

Its time to have our voice heard.